When it comes to the age-old logistics and shipping industry, digitalisation still remains a challenge. Evolving customer expectations, however, has made it crucial for the companies in the sector to keep up with the digital age. In order to meet evolving business needs and stay ahead in the game, Danish shipping giant Maersk is ushering changes in the industry by integrating new technologies into the traditional processes with the help of their startup accelerator program, OceanPro.